About Morgan & Morgan · Philadelphia
Morgan & Morgan is a large personal injury law firm based in Orlando, Florida, founded in 1988 by John and Ultima Morgan. The firm is known for taking on high-profile, difficult cases that others avoid, and for its aggressive advertising campaign featuring John Morgan’s face and slogan 'For the people.' It has grown to become Central Florida’s second-largest law firm with 243 attorneys. The Morgans are married 32 years and have three children, two of whom are lawyers and work with the firm, while their daughter owns a clothing store. The firm is often described as an 'ambulance chasing' operation, with John Morgan being a prominent figure in personal injury litigation and media.
Morgan & Morgan is a prominent personal injury law firm headquartered in Orlando, Florida, with 243 attorneys and a reputation for handling high-profile, difficult cases that other firms avoid. Founded in 1988 by John and Ultima Morgan — both 57 at the time of reporting — the firm has grown into Central Florida’s second-largest legal practice. John Morgan, known for his aggressive courtroom style and public persona, is frequently featured in billboards, TV ads, and print media across 23 cities in eight states, with the slogan 'For the people.' The firm’s business model relies on upfront investment in advertising and case funding, as clients typically cannot pay upfront. The Morgans live in a luxury home in Heathrow, Florida, and are supported by their two sons, who are also lawyers, and their daughter, who runs a separate clothing business. The firm is often criticized as 'ambulance chasing,' but it is also credited with bringing attention to personal injury cases and advocating for victims. John Morgan has publicly stated he would help bring the Tampa Bay Rays to Orlando if the Tampa deal falls through, further cementing his public profile.
- In business
- since 1988
- Owner
- John and Ultima Morgan
- Serves
- Central Florida, with offices in 23 cities across 8 states
About Morgan & Morgan
Founded in 1988 by John and Ultima Morgan, Morgan & Morgan is Central Florida’s second-largest law firm with 243 attorneys. The firm specializes in personal injury cases, often taking on difficult or high-profile cases that others avoid. John Morgan, known for his aggressive courtroom style and public persona, is frequently featured in billboards, TV ads, and print media across 23 cities in eight states, with the slogan 'For the people.'
Why Choose Morgan & Morgan
The firm is known for its willingness to take on cases that others won’t, its aggressive litigation style, and its massive advertising campaigns. John Morgan’s public presence and media saturation have made the firm nationally recognizable, even if controversial. The firm’s business model relies on upfront investment in advertising and case funding, as clients typically cannot pay upfront.
The Morgans
John and Ultima Morgan, both 57 at the time of reporting, met at church in Gainesville and graduated from law school at the University of Florida. They live in a luxury home in Heathrow, Florida, and have three children — two of whom are lawyers and work with the firm, while their daughter owns a clothing store. John Morgan was inspired to become a lawyer after his brother became quadriplegic.