About ULR Properties - Dallas · Dallas
ULR Properties (also branded as Urban Leasing & Realty and Urban Properties Group) is a full-service residential real estate brokerage founded in 2009 with offices in Houston, Dallas, Austin and Denver. The Dallas office — listed in the Catholic directory as 'ULR Properties - Dallas' — specializes in apartment locating, leasing, home buying, home selling, and residential property management, with agents who know Dallas neighborhoods from Uptown and Oak Lawn to Lake Highlands, Lakewood, Knox/Henderson, Deep Ellum and the Park Cities. Services are free to renters and buyers, and the firm also manages investment properties for owners.
ULR Properties was launched in 2009 after its founders searched for their first home in Denver, Colorado — an experience later featured on HGTV's 'My First Place' ('Denver Dilemma') — and saw firsthand how valuable an expert real estate guide can be. When they moved to Houston and looked for an apartment, they concluded the existing level of service was limited, so they built a brokerage with a higher standard: pick clients up from the airport, hotel or a friend's house, give prompt text/email/phone responses, and walk them through the entire city. That client-first philosophy spread from Houston into Dallas and Austin, and later into Denver, making ULR (Urban Leasing & Realty) a multi-city residential real estate brand. The Dallas branch is led by manager Sean Ray, a Dallas native who cut his teeth in the Houston market before returning home to help people relocate to and within Dallas. Agents such as Yolanda Ratliff, Ty and others are repeatedly praised in reviews for research-heavy, personalized apartment searches, fast response times, and ongoing support after move-in — including ULR's well-known client happy hours and community volunteer work. Beyond free leasing and buying services, ULR handles property management for residential investment owners and provides investment advisory and property acquisition help, with published market updates in its Dallas newsletter (covering luxury high-rises near DART rail, historic downtown buildings, and submarkets from Victory Park to the Design District).
- In business
- 2009 (founded)
- Owner
- Founded in 2009 by the team behind Urban Leasing & Realty; Dallas branch managed by Sean Ray (Dallas native, Texas State University graduate)
- Serves
- Dallas (Uptown, Oak Lawn, Knox/Henderson/Lower Greenville, Lake Highlands, Lakewood, Park Cities, Downtown, Deep Ellum, Design District, Victory Park, Trinity Groves, Oak Cliff/Bishop Arts, North Dallas, Richardson, Plano, Frisco, McKinney, Allen, Addison, Carrollton, Farmers Branch, Las Colinas, The Colony, Fairview); also Houston, Austin and Denver through affiliated offices
- Rating
- 5.0 (8 reviews on Unilocal); LinkedIn shows ~279–300 followers; Yelp page references ~43 reviews for the broader ULR brand
About ULR Properties — Dallas
ULR Properties (Urban Leasing & Realty) is a privately held, full-service residential real estate company founded in 2009. While the company is headquartered in Houston, its Dallas branch operates as a dedicated local team focused exclusively on helping renters, buyers, sellers and investors in the Dallas–Fort Worth metroplex. The Dallas branch is led by manager Sean Ray, a Dallas native who attended Texas State University in San Marcos, got his start in the Houston real estate market, and returned to Dallas to help clients make it their home too.
- Founded: 2009
- Parent brand: Urban Leasing & Realty / Urban Properties Group
- Dallas branch manager: Sean Ray
- Other Dallas agents referenced: Yolanda Ratliff, Ty
- Approx. 13 employees company-wide; $4.6M annual revenue
Services Offered
ULR's Dallas team provides a full stack of residential real estate services. Apartment locating and standard home search services are free to the client; the brokerage is compensated by the property owner or seller. The firm also provides property management for residential investment owners, with advertised services in five categories on the main site: Property Sales and Acquisition, Property Management, Investment Advisory, Leasing and Rentals, and Apartment Locating.
- Apartment locating (free)
- Residential leasing
- Home buying
- Home selling
- Property management for residential investment owners
- Corporate relocation assistance
- Investment advisory
- Property sales and acquisition
Dallas Neighborhoods Served
The Dallas team curates apartments and homes across virtually every major DFW submarket, organized on the urbanleasing.com site as a filterable neighborhood list. The team particularly promotes walkable, urban, pet-friendly and luxury high-rise inventory.
- Uptown
- Downtown Dallas
- Oak Lawn
- Knox/Henderson / Lower Greenville
- Lake Highlands
- Lakewood
- Park Cities
- Deep Ellum
- Design District
- Victory Park
- Trinity Groves
- Oak Cliff / Bishop Arts
- Old East Dallas
- North Central, North East and North West Dallas
- Las Colinas, Addison, Carrollton, Farmers Branch
- Richardson, Plano, Frisco, McKinney, Allen, Fairview, The Colony, West Village/City Place
Featured Dallas Listings
Sample Dallas properties published on urbanleasing.com/dallas-apartments/ show a broad price band from affordable studios to luxury high-rises. The site lists individual units with a 'DAL-' code, starting monthly rent, bedroom count, and walkability/pet-friendliness/finish-level/security ratings out of ten.
- DAL-898 — Lake Highlands, from $1,148/month
- DAL-482 — Lake Highlands, from $947/month
- DAL-675 — Lakewood, from $1,031/month
- DAL-1056 — Lakewood, from $1,155/month
- DAL-986 — Lakewood, from $1,150/month
- DAL-971 — Uptown Dallas six-story boutique community (190 studio/1/2/3-bed units), 1-bed from $1,499, 2-bed from $2,699
Meet the Dallas Team
The Dallas branch is small and relationship-driven. Reviews repeatedly name Sean Ray and Yolanda Ratliff as the go-to contacts, with Ty also highlighted for in-building support. The team is repeatedly described in client testimonials as 'treating you like family.'
- Sean Ray — Branch Manager, Dallas native, B.S. in Public Relations/Advertising/Applied Communication from Texas State University-San Marcos, ~12+ years with ULR (since Aug 2013), Texas Realtor (NTREIS 0631736), Real Estate Etiquette in Transactions certified
- Yolanda Ratliff — Apartment locating specialist; praised for out-of-state relocation support (e.g., Florida-to-Dallas move)
- Ty — Client relations and resident support
- Scott Weaver — Builder / remodeler (per company blog, Montrose Houston remodel at 1327 Castle Court)
- Shelby Furr — Author of the ULR Dallas newsletter
Origin Story & Company History
ULR was born from a personal relocation experience. The founders originally searched for a home in Denver, Colorado — a process later featured on HGTV's 'My First Place' ('Denver Dilemma'). After moving to Houston and seeing the gap in apartment-search service quality, they launched a brokerage in 2009 built around white-glove client care: airport/hotel pickup, rapid text/email/phone response, and full city tours. The model expanded to Dallas and Austin, and ULR now also operates a Denver office. The company is privately held with reported annual revenue of roughly $4.6M and offices in Houston (HQ), Dallas, Austin, and Denver.
- 2009 — Company founded
- Expansion to Dallas and Austin
- Denver office added (6761 S Ivy Way, Ste. B-1, Denver, CO 80112)
- Headquarters: Houston, TX (multiple references: 1925-B Richmond Ave 77098; 4200 Westheimer Rd STE 1050 77027; 1901 Vermont Street 77019)
- Dallas office references: 2320 N Houston St Ste 1205 75219; 2737 Fitzhugh Ave 75204; 3102 Swiss Avenue 75204
Dallas Market Updates & Blog
ULR publishes a recurring Dallas newsletter and city blog (blog.urbanleasing.com) covering local real estate trends, featured listings, and things to do. Recent Dallas posts highlight luxury high-rises near DART rail, historic downtown buildings (e.g., a 1913 building remodeled into apartments), and Fireworks viewing guides.
- Dallas Real Estate Happenings and Things to Do (monthly newsletter)
- Dallas 2021 Market Sizzles & Where to Watch Fireworks
- Historic Downtown Living (1913 building remodeled into luxury apartments)
- DART-rail-adjacent luxury living feature
- Categories: Apartment Living, Dallas, Dallas Apartments, Dallas Neighborhoods, ULR Events, Urban Real Estate
Client Experience & Reviews
Dallas reviews on Unilocal are uniformly 5-star across 8 published reviews. Common themes: agents do deep research before clients arrive, narrow down a short list quickly, treat clients 'like family,' and continue to help after move-in. ULR is also known for client happy hours and active community volunteer involvement.
- 8 reviews, all 5-star, on Unilocal (Urban Leasing & Realty – Dallas)
- Frequent compliments: responsiveness, out-of-state relocation expertise, 'saves you time, hassle, and stress'
- Client happy hours hosted by the firm
- Active volunteer involvement in the community
- Free service to apartment-hunters and buyers
How to Reach ULR Dallas
The Dallas branch can be reached by phone, email, or via the urbanleasing.com contact form. Hours of operation listed publicly are 9:00 am – 9:00 pm daily. The team also tours clients in person around the city and accommodates airport/hotel pickups for relocating renters and buyers.
- Dallas phone: (214) 233-6158
- Dallas email (manager): [email protected]
- Office hours: 9:00 am – 9:00 pm, Mon–Sun
- Web: https://urbanleasing.com/dallas-apartments/ and https://urbanleasing.com/contact/
- Social: Facebook (urbanpropertieshtx), Twitter (@ULRHouston), LinkedIn (urban-leasing-&-realty---ulr)