About First Call Jewel Inc. · Idaho Falls
First Call Jewel, Inc. is a third-generation, family-owned home-services company headquartered at 1255 Chaffin Lane in Idaho Falls, Idaho, serving Southeastern Idaho since 1947. The firm specializes in residential and commercial HVAC, plumbing, electrical, water treatment, and indoor air-quality service — not new construction — with licensed, bonded, background-checked, drug-tested technicians available 24/7/365. It was founded as Jewel Electric by Al and Jewel Bidstrup shortly after WWII, passed to their sons Lyn and Chris, expanded into HVAC and plumbing over the decades, and rebranded to "First Call Jewel" in 2007 under current owner/CEO Bob Bidstrup.
First Call Jewel traces its origins to 1947, when Al and Jewel Bidstrup opened an electrical contracting firm called Jewel Electric out of a backyard shop on 9th Street in Idaho Falls. The business quickly outgrew the space, moving to the corner of Whittier and Holmes, and after Al's death in 1976 it passed to his sons Lyn and Chris, who relocated the firm to Northgate Mile in 1977 and broadened its focus into electrical parts, heating, and air conditioning, renaming it Jewel Inc. The company added full plumbing service in 1998 and, under the leadership of current owner Bob Bidstrup, transitioned in 2007 into the modern First Call Jewel brand — dropping retail inventory to focus squarely on plumbing, HVAC, air quality, and electrical service. As of 2023 the firm operates from its newest and largest facility on Chaffin Lane with a fleet of dozens of vehicles. Although categorized as "Construction & Handyman" in the directory, the company explicitly states it specializes in repair and upgrade service rather than new construction. Technicians arrive in marked vans in clean uniforms, and the firm charges an upfront diagnostic fee with pricing quoted before any work begins. It serves major cities including Idaho Falls, Pocatello, Blackfoot, and Rexburg as well as dozens of smaller communities across Eastern Idaho.
- In business
- 79 (founded 1947; BBB lists business started 1/1/1947)
- Owner
- Founded by Al and Jewel Bidstrup in 1947; currently owned by Bob Bidstrup (CEO/General Manager)
- Serves
- Southeastern Idaho — including Idaho Falls, Pocatello, Blackfoot, Rexburg, Ammon, Iona, Shelley, Rigby, Ririe, Ucon, Menan, Lewisville, Firth, Basalt, Chester, Roberts, Parker, Fort Hall, Inkom, McCammon, Lava Hot Springs, Downey, Arimo, American Falls, Aberdeen, Chester, Grace, Bancroft, Soda Springs, Georgetown, Bennington, Montpelier, Paris, Bloomington, St. Charles, Fish Haven, Preston, Franklin, Clifton, Dayton, Weston, Cornish, Lewiston (Utah-border areas), Driggs, Victor, Tetonia, Ashton, St. Anthony, Sugar City, Newdale, Parker, Rexburg-area, Rigby-area, Island Park, Spencer, Dubois, Hamer, Terreton, Mud Lake, Roberts, Howe, Leadore, Mackay, Moore, Lost River areas, etc.
- Rating
- 4.82 stars across ~2,290 reviews (Experience.com aggregate of Google reviews); 4.8 stars across 1,402 reviews (Ecohome); 4.9 stars across 1,497 reviews (Lennox dealer page); BBB profile lists an A+ displayed rating (not Accredited)
Company Overview
First Call Jewel, Inc. is a third-generation, family-owned home-services company headquartered in Idaho Falls, Idaho. With over 75 years in business (founded 1947), the firm has built a reputation across Southeastern Idaho as a trusted source for plumbing repair, HVAC maintenance, electrical installation, and indoor air-quality service. The company is licensed, bonded, and insured, and its technicians are background-checked and drug-tested, arriving in identifiable vans wearing clean uniforms. It is open to residential and commercial customers and offers 24/7/365 emergency response.
- Founded 1947 as Jewel Electric by Al and Jewel Bidstrup
- Third-generation family ownership under Bob Bidstrup
- Licensed, bonded, and insured; background-checked, drug-tested technicians
- Residential, commercial, and 24/7 emergency service
History & Family Legacy
Shortly after World War II in 1947, Al and Jewel Bidstrup opened an electrical contracting firm called Jewel Electric out of a backyard shop on 9th Street in Idaho Falls. The business quickly outgrew that space and moved to the corner of Whittier and Holmes. After Al passed away from a heart attack in 1976, his sons Lyn and Chris took over and relocated to Northgate Mile in 1977, expanding into heating and air conditioning and renaming the firm Jewel Inc. The company added full plumbing service in 1998. Under current owner/CEO Bob Bidstrup, the firm rebranded to First Call Jewel in 2007, dropping direct retail inventory to focus purely on plumbing, heating, air conditioning, air quality, and electrical service. As of 2023 the company operates from its newest and largest facility with a fleet of dozens of service vehicles.
- 1947: Al & Jewel Bidstrup found Jewel Electric (backyard shop on 9th Street)
- Mid-1950s: Move to Whittier & Holmes
- 1976: Al Bidstrup passes; sons Lyn and Chris take ownership
- 1977: Move to Northgate Mile; rename to Jewel Inc.
- 1998: Plumbing services added
- 2007: Rebrand to First Call Jewel under Bob Bidstrup
- 2023: Move to current Chaffin Lane facility
Services
First Call Jewel offers a comprehensive set of home-services trades under one roof. Although categorized in some directories as "Construction & Handyman," the company explicitly states it specializes in service, repair, and upgrades rather than new construction. Customers can book appointments for plumbing, HVAC, or electrical needs, and emergency service is available 24 hours a day, 365 days a year.
- HVAC (heating, ventilation, air conditioning)
- Plumbing
- Electrical
- Duct cleaning / indoor air quality
- Water treatment & water heaters
- Generac backup generators
- EV charger installation
- Smart-home and smart-thermostat integration
- 24/7 emergency response
Heating, Ventilation & Air Conditioning (HVAC)
First Call Jewel has been in the HVAC business for over 78 years and provides heating-system installation, maintenance, and repair; ductless heat-pump installation, maintenance, and repair; duct cleaning and indoor air quality improvements; and air-conditioning system installation, maintenance, and repair. Same-day AC repair appointments are available. A stated specialty is replacing heating systems in existing structures — when no air vents are present, ductless heat-pump services can deliver significant energy savings.
- Furnace repair and replacement
- Heat pumps and ductless heat pumps
- Air conditioning repair (same-day available)
- Duct cleaning
- Smart thermostat installation, repair, and maintenance
- Indoor air quality improvements
Electrical Services
The Idaho Falls electrical team at First Call Jewel is licensed, bonded, experienced, and trusted locally to handle inspections, repairs, installations, and upgrades in homes and businesses. Electrical DIY projects are strongly discouraged by the company, which emphasizes the safety risks of working with wiring, panels, and high-voltage systems. Services span updating wiring, adding new plugs and lights, installing EV charging stations, hot-tub wiring, electrical panel upgrades, addressing faulty switches, backup generator installation (Generac), and general inspections.
- Updating wiring
- Adding new plugs and lights
- EV charger installation
- Hot tub wiring
- Electrical panel upgrades
- Faulty switches
- Backup generator installation, repair, and maintenance (Generac)
- Electrical inspections
Plumbing Services
Trained and licensed plumbers at First Call Jewel handle a wide range of plumbing repairs and installations. They offer quick response to plumbing emergencies, water-heater and water-softener service, piping and repiping, and repair or replacement of toilets, faucets, sinks, garbage disposals, shower valves, main water valves, and emergency stop valves. The company installs Express Water whole-house filtration systems and Reionator water softener systems for water-quality improvements.
- Emergency plumbing response
- Piping and repiping for new projects or aging pipe replacement
- Water heater repair and installation
- Water softener repair and installation (Reionator)
- Whole-house water filtration (Express Water)
- Toilet, faucet, sink, garbage disposal, and shower-valve repair/replacement
- Main water valve and emergency stop valve service
Service Area
First Call Jewel is based in Idaho Falls and services Southeastern Idaho. Major cities include Idaho Falls, Pocatello, Blackfoot, and Rexburg. Extended coverage reaches a long list of rural communities from Leadore to Lava Hot Springs, including Aberdeen, American Falls, Ammon, Arco, Ashton, Basalt, Bone, Chester, Chubbuck, Dubois, Driggs, Firth, Fort Hall, Hamer, Heise, Howe, Inkom, Iona, Irwin, Island Park, Lewisville, Lincoln, Lorenzo, Mackay, McCammon, Menan, Moore, Moreland, Mud Lake, Newdale, Osgood, Palisades, Parker, Pingree, Rigby, Ririe, Riverside, Roberts, Sage Junction, Shelley, Spencer, Springfield, St. Anthony, Sugar City, Swan Valley, Terreton, Teton, Thornton, Ucon, and Victor.
- Major cities: Idaho Falls, Pocatello, Blackfoot, Rexburg
- Dozens of rural Eastern Idaho communities served
- Coverage spans Leadore to Lava Hot Springs
Contact & Office
Customers can reach the Idaho Falls office by phone, text, or email to book appointments or request service. An after-hours emergency line is provided for urgent issues. The firm's official address in Idaho Falls is 1255 Chaffin Lane, Idaho Falls, ID 83401.
- Office: (208) 522-7777
- After-Hours Emergency: (208) 313-4113
- Email: [email protected]
- Address: 1255 Chaffin Lane, Idaho Falls, ID 83401
Reputation, Reviews & Ratings
First Call Jewel has a strong aggregate online reputation across multiple third-party platforms. Experience.com aggregates roughly 2,290 Google reviews for a 4.82-star average; the Lennox dealer page shows 4.9 stars across 1,497 reviews; Ecohome lists 4.8 stars across 1,402 reviews. The Better Business Bureau lists the firm with an A+ displayed rating (not BBB Accredited) and reports 79 years in business under current incorporation since 1998.
- 4.82 stars across ~2,290 Google reviews (Experience.com)
- 4.9 stars across 1,497 reviews (Lennox)
- 4.8 stars across 1,402 reviews (Ecohome)
- A+ displayed BBB rating (not Accredited); 79 years in business
Continuing a Legacy
First Call Jewel emphasizes that each team member specializes in a chosen trade. While all team members are exposed to and have an understanding of all trades, they are not generalist "jack-of-all-trades" — each is a specialist in their chosen field. The company positions itself as one of the largest and most trustworthy home-service companies in Southeastern Idaho, providing service customers can count on with upfront pricing and uniformed, background-checked technicians.
- Each technician is a specialist in their chosen trade
- Three generations of Bidstrup family ownership
- Upfront diagnostic fee with pricing quoted before work begins