About Edward Jones · Morton
Edward Jones is a privately-owned financial services firm founded in 1922 in St. Louis, Missouri, specializing in helping individual investors with wealth management and long-term financial planning. It operates as a partnership structure, allowing financial advisors to have ownership stakes, which the company says fosters a personal, client-focused approach. With over 100 years in business and more than 20,000 financial advisors serving clients across the U.S. and Canada, Edward Jones emphasizes relationship-based service, ethical conduct, and community involvement. The firm is ranked #1 in client satisfaction among advised investors by JD Power (2026) and is known for its commitment to client security, ethical standards, and long-term financial goals.
Edward Jones is a privately-owned, 100-year-old financial services firm that focuses exclusively on individual investors rather than institutional clients. Founded in 1922 by Edward D. Jones Sr. in St. Louis, the company was built on principles of partnership, ethical conduct, and client-centered service. Its unique ownership model allows financial advisors to be partners in the firm, which Edward Jones claims fosters a collaborative, family-like culture focused on client success over shareholder returns. The firm has grown to serve over 8 million individual investors through more than 15,000 branch offices in North America, with a strong emphasis on long-term financial planning, ethical investment practices, and community engagement. Edward Jones is ranked #1 in client satisfaction among advised investors by JD Power (2026) and is recognized for its commitment to client security, professional development, and corporate citizenship. The firm’s leadership includes Penny Pennington, who became managing partner in 2019 and is the only woman running a major U.S. brokerage firm, overseeing 55,000 associates and $2.5 trillion in client assets as of 2025.
- In business
- since 1922
- Owner
- Edward D. Jones Sr.
- Serves
- U.S. and Canadian provinces
About Us
We’re a 100-year-old-firm built for now. We specialize in helping individual investors rather than institutions. And as a privately-owned company, we’re able to focus on relationships rather than shareholder returns.
Our History
Edward D. Jones Sr. established Edward D. Jones & Co. in 1922, determined his company will treat associates as partners and treat clients fairly by offering appropriate, quality investments. The firm’s office in downtown St. Louis is a single room furnished with a desk, three chairs and a hat rack. Ted Jones, Edward Jones Sr.’s son, returns to St. Louis after working in New York at a correspondent firm of Edward Jones. He becomes the firm’s 18th broker, first based in the St. Louis suburb of Clayton, and then Montgomery City, Mo. There he sets up shop over a hardware store and begins his career driving 150 miles a day visiting communities that dot the area, selling securities from the trunk of his car. One such town, Mexico, Mo., becomes home to the firm’s first branch office in 1957. The branch was the office of Warren “Zeke” McIntyre, the 21st broker at Edward Jones. In 1968, Ted Jones becomes the firm’s second managing partner. He not only believed in service, but that Edward Jones should also be owned by its associates to give them a personal stake in the firm’s success and allow them to pay attention to service, rather than to stakeholders.
Corporate Citizenship
We live our core values every day, creating an environment of collaboration, growth and respect that enriches the lives of our clients, associates and communities while caring for the planet.